Studienverlauf Medienmanagement (M.A.)

Semester 1

Lectures:

  • Management Systems I
  • Media economics
  • Service and event marketing
  • TV format lab
  • E-Business and technical Online-Marketing
  • Principles and techniques of business intelligence / web analytics
  • TV format lab
  • Collaboration with Brainpool TV (Cologne) and ARD (public-service broadcaster) to develop the Eurovision-Song-Contest-Show "Unser Lied für Stockholm"
Semester 2

Lectures:

  • Strategy and marketing
  • CRM & Social Media
  • Development and commercialization of media products
  • Project online marketing / web analytics
  • Participation in the Google Online Marketing Challenge 2016

    Ranked: Strong (Rank 212 of 2132)

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